It’s a constant battle as an e-mail marketer to stay one step ahead of the spam filters. And I’m not referring to “black hat” e-mail marketing techniques that are the very reason spam filters exist. I’m speaking of legitimate, permission based e-mail marketing. Even those of us who are in the business of running honest campaigns for companies who want to stay connected to clients who have given their permission to do so need to be cognizant of the growing list of words that may keep our campaigns from landing in the spam folder or getting blocked entirely.
Hubspot just published a list of spam trigger words that should be avoided, particularly in the subject line of an e-mail campaign. It’s a good one to keep handy when trying to strike a balance between crafting something enticing and inadvertently tarnishing your creative effort with something as banal as spam.